Most trucking companies stick to a block-style or sans-serif font, as these convey a cutting-edge and modern style. Your brand’s font style will play a significant role in your overall branding, and there are a few rules we recommend sticking to. Trending Font Styles in Upholstery Business Logos You can also use popular icons that depict the open road like trucks, streets, or geometric designs that depict wind (and consequently, your speedy delivery). Consider using icons that represent the area your business will be operating in, or use outlines of countries if your services will be nationwide. Popular Icons & Symbols for Trucking Companiesĭepending on your variety of offered services, you may have different options for icons and symbols in your logo. However, if you want your customers to associate your business with urgency and timeliness, consider using a bolder color palette of reds and yellows, as these are subconsciously associated with a more aggressive, powerful feeling. Using cooler tones like blues and purples can convey a sense of calmness and ease, which is a feeling your clients want when it comes to worrying about their deliveries. and Seino Super Express, you can see that there’s no set of rules when it comes to creating a color scheme for your company.Ĭonsider color psychology and how it can be utilized for your business. When looking at the two largest trucking companies in the world, Yamato Transport U.S.A. If logo design isn’t really your thing and is something you’ve been avoiding, we’ve got a few tips and ideas for how you can quickly create a brand identity that lasts.
Two essential parts of a brand strategy include a strong color palette and a strong logo design. Creating a well-defined brand helps differentiate your business from competitors and can help both new and returning clients quickly associate your services with quality. One thing that will help solidify your business is the creation of a solid brand strategy to go along with your services. Trucking is a quintessential part of any economy, so a new business like yours should become profitable quickly.
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